50 Cent No Quiero Taco Bell
50 Cent has sued Taco Bell, saying the restaurant chain made him the star of its hip-hop themed ad campaign without his permission and without paying him a fee.
50 Cent accused the Mexican-style fast food chain of “diluting the value of his good name” and employing a guerrilla advertising campaign to fool consumers into thinking he had endorsed the chain.
“Without seeking or obtaining Jackson’s authorization, defendant Taco Bell made him the star and focus of its nationwide advertising campaign by using his name, persona and trademark to promote Taco Bell’s business and products,” court papers said.
The lawsuit accuses the chain of disseminating a letter, addressed to 50 Cent, that encourages the rapper to change his name to “79 Cent,” “89 Cent” or “99 Cent.”
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