Iggy Gets Popped
An insurance TV advert featuring rock icon Iggy Pop has been ordered not to be broadcast in future, after being judged “misleading” by advertising authorities.
In the commercial, Iggy states: “I got it Swiftcovered. I got insurance on my insurance!”, however, Swiftcover doesn’t provide car insurance to entertainers.
Following complaints, the Advertising Standards Authority has now ruled that the advert was misleading. A report published on ASA.org.uk ruled that the advert was deceptive:
“Because the policy was promoted by a well-known musician, which might lead some viewers to believe the policy covered those who worked in entertainment, when it did not, and because Iggy Pop did not have a policy with Swiftcover, we concluded the ad was misleading.”
