Turn Up The Heat With Beyonce
Beyonce has launched a new fragrance she’s calling Heat. Check out the commercial above and the sexy ad below. The ad is all types of perfect: seductive pose, perfect shade of “Yeah, I Fuck.” red, her wig looks slightly sweated~out. LOVES IT. I might buy Heat and stuff it in my XXXmas stocking.
Heat will hit U.S. stores in February, before going international next summer.
Beyonce insisted on being heavily involved in the project from its inception and even held her own testing sessions with fans, so she could hear their feedback.
She tells WWD.com (via StarPulse):
“I’m so happy with it. I’ve been working on it for a while now. Everything, from the bottle design to the name and the ideas for the commercials, that’s me. When I commit to something, I do it 100 per cent, and I’ve never had (creative control over a fragrance) until this project. I was on tour for a year, and I have meet-and-greets with fans. I’ve never in my life gotten so many compliments. Coty has their own testing, but that was my testing! The fans loved it. They were like, ‘I love that, I’m getting that, why isn’t it out right now? I need it!’”
Beyonce said got the inspiration for the perfume’s name and the packaging’s color scheme from her stage shows:
“A lot of my performances have had fire involved, so we thought ‘Heat’. Also, red is one of my favorite colors, as is gold. So then we thought of making the bottle look like its on fire.”
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